Paper Number

2668

Paper Type

Completed

Description

Social media platforms foster creativity by helping creators monetize their content and resolving their disputes with copyright holders. These disputes often occur when content creators use prior work (e.g., musical works, movie or show clips, and video game plays) as baseline materials. We develop a content co-production mechanism for copyright owners to set a revenue-sharing split with content creators. Content creators, aiming for higher ad revenue, can dispute the copyright claim within a specific timeframe. We suggest how the proposed mechanism can help the two sides settle and avoid a trial in court with a sensible revenue-sharing ratio and dispute timeframe. We also show how the share of ad revenue can be made proportional to the contribution of the baseline materials.

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22-Digital

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Dec 11th, 12:00 AM

Licensing and Revenue Sharing for Digital Content Co-Production

Social media platforms foster creativity by helping creators monetize their content and resolving their disputes with copyright holders. These disputes often occur when content creators use prior work (e.g., musical works, movie or show clips, and video game plays) as baseline materials. We develop a content co-production mechanism for copyright owners to set a revenue-sharing split with content creators. Content creators, aiming for higher ad revenue, can dispute the copyright claim within a specific timeframe. We suggest how the proposed mechanism can help the two sides settle and avoid a trial in court with a sensible revenue-sharing ratio and dispute timeframe. We also show how the share of ad revenue can be made proportional to the contribution of the baseline materials.

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