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Paper Number
2424
Paper Type
Completed
Description
The widespread use of media streaming services has resulted in a surge in network traffic, triggering debates on network usage fees between Internet service providers (ISPs) and content providers (CPs). As a response to network usage fees imposed by ISPs, CPs have opted to provide discriminatory service quality as a means of mitigating costs associated with high traffic volume. In 2022, a leading Korean ISP charged discriminatory network usage fees to Twitch TV, the media streaming platform, due to its excessive network traffic. In response, Twitch implemented a discriminatory service quality reduction policy. Our study examines the impact of this policy on the streaming platform ecosystem. Our results indicate that the implementation of the service quality reduction led to a remarkable decline in the number of viewers, which then resulted in adverse effects for streamers. This study contributes to the literature on network neutrality violation by offering empirical evidence.
Recommended Citation
Shin, Dongwon and Lee, Gunwoong, "The Impact of Network Neutrality Violation on the Streaming Platform Ecosystem : Evidence from Twitch TV" (2023). ICIS 2023 Proceedings. 16.
https://aisel.aisnet.org/icis2023/dab_sc/dab_sc/16
The Impact of Network Neutrality Violation on the Streaming Platform Ecosystem : Evidence from Twitch TV
The widespread use of media streaming services has resulted in a surge in network traffic, triggering debates on network usage fees between Internet service providers (ISPs) and content providers (CPs). As a response to network usage fees imposed by ISPs, CPs have opted to provide discriminatory service quality as a means of mitigating costs associated with high traffic volume. In 2022, a leading Korean ISP charged discriminatory network usage fees to Twitch TV, the media streaming platform, due to its excessive network traffic. In response, Twitch implemented a discriminatory service quality reduction policy. Our study examines the impact of this policy on the streaming platform ecosystem. Our results indicate that the implementation of the service quality reduction led to a remarkable decline in the number of viewers, which then resulted in adverse effects for streamers. This study contributes to the literature on network neutrality violation by offering empirical evidence.
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