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Paper Number
2149
Paper Type
Short
Description
Creativity is the key element of organizational success. Yet, adequately incentivizing people to be creative remains a problem without uniform solution. This study investigates the effect of incentive systems that rely on supervisor discretion on creativity of virtual groups. Adopting Social Interdependence Theory, we experimentally assess the effect of forced distribution rating systems (FDRS) and unrestricted distribution rating systems (UDRS) on idea generation and idea selection of groups collaborating in a virtual setting. We show that the competitive FDRSs – in which not every group member can obtain a top ranking - enhance idea generation, idea selection and overall creativity of virtual groups. We contribute to the literatures on creativity, virtual collaboration and incentive systems.
Recommended Citation
Brkovic, Patrick; Sabel, Christopher; and Nüesch, Stephan, "Incentivizing Creativity in Virtual Groups" (2022). ICIS 2022 Proceedings. 9.
https://aisel.aisnet.org/icis2022/social/social/9
Incentivizing Creativity in Virtual Groups
Creativity is the key element of organizational success. Yet, adequately incentivizing people to be creative remains a problem without uniform solution. This study investigates the effect of incentive systems that rely on supervisor discretion on creativity of virtual groups. Adopting Social Interdependence Theory, we experimentally assess the effect of forced distribution rating systems (FDRS) and unrestricted distribution rating systems (UDRS) on idea generation and idea selection of groups collaborating in a virtual setting. We show that the competitive FDRSs – in which not every group member can obtain a top ranking - enhance idea generation, idea selection and overall creativity of virtual groups. We contribute to the literatures on creativity, virtual collaboration and incentive systems.
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