Paper Number

2471

Paper Type

Complete

Description

How is emotional content shared on microblogging platforms? Prior work has proposed that emotionally charged content is diffused more than emotionally neutral content because it can evoke physiological arousal in platform users. Drawing on recent research in IS, we argue that the real relationship between emotions and Information Diffusion is an inverse U-shaped relationship; moderately strong emotions lead to optimal diffusion. We further theorize that this relationship is moderated by discourse context and valence of emotions. We test these hypotheses by testing a Twitter dataset that includes tweets collected from multiple conversation contexts. Results show broad support for our hypotheses and extend prior work on emotional content in microblogging.

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Dec 12th, 12:00 AM

Emotions in Microblogs and Information Diffusion: Evidence of a Curvilinear Relationship

How is emotional content shared on microblogging platforms? Prior work has proposed that emotionally charged content is diffused more than emotionally neutral content because it can evoke physiological arousal in platform users. Drawing on recent research in IS, we argue that the real relationship between emotions and Information Diffusion is an inverse U-shaped relationship; moderately strong emotions lead to optimal diffusion. We further theorize that this relationship is moderated by discourse context and valence of emotions. We test these hypotheses by testing a Twitter dataset that includes tweets collected from multiple conversation contexts. Results show broad support for our hypotheses and extend prior work on emotional content in microblogging.

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