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Paper Number
1996
Paper Type
Complete
Description
Prior studies have evidenced that consumers can self-select themselves in submitting online reviews, thus introducing biases in the distribution of online review ratings. This kind of bias is termed self-selection bias. This research aims to explore the specific influences of self-selection bias on consumer satisfaction from a product type perspective. The adopted product classification system combines search and experience differentiation, as well as vertical and horizontal differentiation. An agent-based modeling approach is employed to systematically examine the combined effects of different types of self-selection bias and products. Based on experiment analysis, a novel theory is developed arguing that self-selection bias can have nuanced influences on consumer satisfaction with different kinds of products, by affecting the usefulness of online reviews in suggesting product quality information.
Recommended Citation
Xie, Yancong, "Examining the Effect of Self-selection Bias on Consumer Satisfaction: A Product Type Perspective" (2022). ICIS 2022 Proceedings. 7.
https://aisel.aisnet.org/icis2022/online_reviews/online_reviews/7
Examining the Effect of Self-selection Bias on Consumer Satisfaction: A Product Type Perspective
Prior studies have evidenced that consumers can self-select themselves in submitting online reviews, thus introducing biases in the distribution of online review ratings. This kind of bias is termed self-selection bias. This research aims to explore the specific influences of self-selection bias on consumer satisfaction from a product type perspective. The adopted product classification system combines search and experience differentiation, as well as vertical and horizontal differentiation. An agent-based modeling approach is employed to systematically examine the combined effects of different types of self-selection bias and products. Based on experiment analysis, a novel theory is developed arguing that self-selection bias can have nuanced influences on consumer satisfaction with different kinds of products, by affecting the usefulness of online reviews in suggesting product quality information.
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Comments
20-OnlineReviews