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Paper Number
1248
Paper Type
Complete
Description
Human Computer Interaction scholars have predominantly adopted a “user-centered” approach to study changes in product functions and aesthetics. Relatively few, however, have explored how designers radically innovate by proposing new product meaning with digital technology. Product meaning refers to an impression, conveyed collectively by a defining set of functional and/or aesthetic qualities of a product, that cause it to be perceived as a particular kind of product. We draw on design and innovation theories and use comparative case studies of electric vehicle to articulate three mechanisms by which designers propose “what would be desirable” for users: designers use digital technology (1) as a part of the product, in the process of delivering product, and in new contexts to propose innovative meaning (2) to collect user feedback, and (3) to selectively take user feedback to re-propose innovative meaning. The paper extends previous user-centered IS literature with a designer-centered approach.
Recommended Citation
Gu, Haoyue; Rahrovani, Yasser; and Austin, Robert D., "Using Digital Technology to Innovate Product Meaning: Case studies in Electric Vehicles" (2022). ICIS 2022 Proceedings. 4.
https://aisel.aisnet.org/icis2022/hci_robot/hci_robot/4
Using Digital Technology to Innovate Product Meaning: Case studies in Electric Vehicles
Human Computer Interaction scholars have predominantly adopted a “user-centered” approach to study changes in product functions and aesthetics. Relatively few, however, have explored how designers radically innovate by proposing new product meaning with digital technology. Product meaning refers to an impression, conveyed collectively by a defining set of functional and/or aesthetic qualities of a product, that cause it to be perceived as a particular kind of product. We draw on design and innovation theories and use comparative case studies of electric vehicle to articulate three mechanisms by which designers propose “what would be desirable” for users: designers use digital technology (1) as a part of the product, in the process of delivering product, and in new contexts to propose innovative meaning (2) to collect user feedback, and (3) to selectively take user feedback to re-propose innovative meaning. The paper extends previous user-centered IS literature with a designer-centered approach.
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