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Paper Number
2463
Paper Type
Short
Description
With the rapid development of online media, in which personalized recommendations are provided, users are gaining increasingly narrow access to information, trapping them in so-called “information cocoons.” At the same time, the increase in homogenized content has brought boredom and fatigue, which are not conducive to the long-term interests of a platform. Grounded in the entertainment consumption context, as represented by the Tik Tok short video platform, this study focuses on the information cocoon reinforcement and browsing fatigue phenomena caused by the lack of proper diversification. Then, to mitigate these issues, this paper proposes relevant diversified content and diversification timing countermeasures to optimize the “what” and “when” technical designs. We explore the role of perceived serendipity as a key path toward user diversity acceptance and browsing duration, thus alleviating the phenomenon of information cocoons and browsing fatigue and facilitating the common development of platforms and users.
Recommended Citation
Fang, Shuyi and Xu, David (Jingjun), "Alleviating Information Cocoons and Fatigue with Serendipity: Effect of Relevant Diversification and its Timing" (2022). ICIS 2022 Proceedings. 16.
https://aisel.aisnet.org/icis2022/hci_robot/hci_robot/16
Alleviating Information Cocoons and Fatigue with Serendipity: Effect of Relevant Diversification and its Timing
With the rapid development of online media, in which personalized recommendations are provided, users are gaining increasingly narrow access to information, trapping them in so-called “information cocoons.” At the same time, the increase in homogenized content has brought boredom and fatigue, which are not conducive to the long-term interests of a platform. Grounded in the entertainment consumption context, as represented by the Tik Tok short video platform, this study focuses on the information cocoon reinforcement and browsing fatigue phenomena caused by the lack of proper diversification. Then, to mitigate these issues, this paper proposes relevant diversified content and diversification timing countermeasures to optimize the “what” and “when” technical designs. We explore the role of perceived serendipity as a key path toward user diversity acceptance and browsing duration, thus alleviating the phenomenon of information cocoons and browsing fatigue and facilitating the common development of platforms and users.
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