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Paper Number
1365
Paper Type
Short
Description
As metaverses are growing users need self-avatars to complete more and more tasks, such as virtual clothing-try-on or virtual work-meetings. To design these self-avatars the application of self-congruity theory suggests that avatars' appearance should ei-her be congruent with users’ actual view of themselves or ideal view of themselves. Past research has focused on comparing outcomes of using idealised avatars versus realistic avatars. Yet, it remains unclear what constitutes the ideal versus the actual self in avatar design. This short paper represents ongoing research to develop a theoretical avatar design framework to evoke either users' ideal or actual self. Building on evolutionary and computational approaches to facial beauty, we identify three groups of design factors that stimulate the ideal self: skin-homogeneity, face-symmetry, and balanced face-ratios. This work advances our understanding of the antecedents of the ideal versus actual self and makes self-congruity theory applicable to avatar design.
Recommended Citation
Holtzwart, Rosa; Seeger, Anna-Maria; and Heinzl, Armin, "Beauty is in the Eye of the Controller: Designing Avatars for the Actual and Ideal Self" (2022). ICIS 2022 Proceedings. 10.
https://aisel.aisnet.org/icis2022/hci_robot/hci_robot/10
Beauty is in the Eye of the Controller: Designing Avatars for the Actual and Ideal Self
As metaverses are growing users need self-avatars to complete more and more tasks, such as virtual clothing-try-on or virtual work-meetings. To design these self-avatars the application of self-congruity theory suggests that avatars' appearance should ei-her be congruent with users’ actual view of themselves or ideal view of themselves. Past research has focused on comparing outcomes of using idealised avatars versus realistic avatars. Yet, it remains unclear what constitutes the ideal versus the actual self in avatar design. This short paper represents ongoing research to develop a theoretical avatar design framework to evoke either users' ideal or actual self. Building on evolutionary and computational approaches to facial beauty, we identify three groups of design factors that stimulate the ideal self: skin-homogeneity, face-symmetry, and balanced face-ratios. This work advances our understanding of the antecedents of the ideal versus actual self and makes self-congruity theory applicable to avatar design.
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Comments
09-HCI