Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending

Presenter Information

Sihan Fang, Nanyang Technological UniversityFollow
Anand Gopal, Smith School of Business, University of MarylandFollow
Hyeokkoo Eric Kwon, Nanyang Technological UniversityFollow
Yongjin Park, City University of Hong KongFollow

Paper Number

1498

Paper Type

Complete

Comments

14-DigitalInnovation

Recommended Citation

Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo Eric; and Park, Yongjin, "Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending" (2022). ICIS 2022 Proceedings. 8.
https://aisel.aisnet.org/icis2022/entren/entren/8