Paper Number

1845

Paper Type

Short

Description

Current research offers limited knowledge on digital transformation of micro-enterprises, and even less so, micro-enterprises suffering systemic resource constraints. Addressing this gap, we examine how micro-enterprises use digital technologies to change and improve their businesses in the context of multiple resource constraints. Based on a large-scale qualitative study of micro-enterprises in Ghana and data from government and technology firms, we examine the question: how do micro-enterprises undergo a process of digital transformation by engaging in bricolage with digital technology? The preliminary findings show that digital transformation of micro-enterprises in resource-constrained environments emerges across three paths: (1) resource mobilization through the constitution of digital resources over time, (2) resource combination through digital / non-digital configurations, and (3) resource deployment through a specific way of using these resources. Based on the findings, we develop an initial process model of digital bricolage that advances understanding of digital transformation of micro-enterprises.

Comments

14-DigitalInnovation

Share

COinS
 
Dec 12th, 12:00 AM

Digital Bricolage: Creating a Digital Transformation from Nothing

Current research offers limited knowledge on digital transformation of micro-enterprises, and even less so, micro-enterprises suffering systemic resource constraints. Addressing this gap, we examine how micro-enterprises use digital technologies to change and improve their businesses in the context of multiple resource constraints. Based on a large-scale qualitative study of micro-enterprises in Ghana and data from government and technology firms, we examine the question: how do micro-enterprises undergo a process of digital transformation by engaging in bricolage with digital technology? The preliminary findings show that digital transformation of micro-enterprises in resource-constrained environments emerges across three paths: (1) resource mobilization through the constitution of digital resources over time, (2) resource combination through digital / non-digital configurations, and (3) resource deployment through a specific way of using these resources. Based on the findings, we develop an initial process model of digital bricolage that advances understanding of digital transformation of micro-enterprises.

When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.