Digital Bricolage: Creating a Digital Transformation from Nothing

Presenter Information

Stan Karanasios, University of QueenslandFollow
PK Senyo, University of SouthamptonFollow
John Effah, University of GhanaFollow
Aljona Zorina, University of LeedsFollow

Paper Number

1845

Paper Type

Short

Description

Current research offers limited knowledge on digital transformation of micro-enterprises, and even less so, micro-enterprises suffering systemic resource constraints. Addressing this gap, we examine how micro-enterprises use digital technologies to change and improve their businesses in the context of multiple resource constraints. Based on a large-scale qualitative study of micro-enterprises in Ghana and data from government and technology firms, we examine the question: how do micro-enterprises undergo a process of digital transformation by engaging in bricolage with digital technology? The preliminary findings show that digital transformation of micro-enterprises in resource-constrained environments emerges across three paths: (1) resource mobilization through the constitution of digital resources over time, (2) resource combination through digital / non-digital configurations, and (3) resource deployment through a specific way of using these resources. Based on the findings, we develop an initial process model of digital bricolage that advances understanding of digital transformation of micro-enterprises.

Comments

14-DigitalInnovation

Recommended Citation

Karanasios, Stan; Senyo, PK; Effah, John; and Zorina, Aljona, "Digital Bricolage: Creating a Digital Transformation from Nothing" (2022). ICIS 2022 Proceedings. 13.
https://aisel.aisnet.org/icis2022/entren/entren/13