Social Media and Digital Collaboration
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Paper Number
2660
Paper Type
short
Description
Online platforms promise to alleviate social stratification by encouraging and facilitating resource exchange in the digital economy. While the distribution and flow of online attention are deemed critical to online businesses, there has been limited discussion on stratification and resource exchange. This paper takes the first step to empirically examine stratification and the causal attention flow on social media platforms. Leveraging detailed observations of visitor traffic on a live-streaming platform, we adopt the data-driven method integrating machine learning and econometrics analysis to identify the causal structure of resource flow among broadcaster strata. Our findings reveal that although there is stratification on social platforms, resources are not stagnated. Attention flows between all strata have an overall positive impact on the platform, alleviating the worries of strata consolidation caused by resource stagnation.
Recommended Citation
Li, Manzhou; Wang, Lin; Li, Xing; Xu, Sean Xin; Wang, Alex; and Ye, Can, "Does stratification in social media stagnate resources? Evidence from attention flow" (2021). ICIS 2021 Proceedings. 16.
https://aisel.aisnet.org/icis2021/social_media/social_media/16
Does stratification in social media stagnate resources? Evidence from attention flow
Online platforms promise to alleviate social stratification by encouraging and facilitating resource exchange in the digital economy. While the distribution and flow of online attention are deemed critical to online businesses, there has been limited discussion on stratification and resource exchange. This paper takes the first step to empirically examine stratification and the causal attention flow on social media platforms. Leveraging detailed observations of visitor traffic on a live-streaming platform, we adopt the data-driven method integrating machine learning and econometrics analysis to identify the causal structure of resource flow among broadcaster strata. Our findings reveal that although there is stratification on social platforms, resources are not stagnated. Attention flows between all strata have an overall positive impact on the platform, alleviating the worries of strata consolidation caused by resource stagnation.
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Comments
16-SocMedia