Sharing Economy, Platforms and Crowds
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Paper Number
2463
Paper Type
short
Description
User-generated contents such as reviews and ratings are very important for online platforms. To better leverage such content, platforms enable users to vote on the helpfulness of reviews. The importance of helpful votes (received by a review) to the platforms, consumers, and reviewers, are substantive. Factors found to impact the helpfulness of a review include, among others, the novelty of the content in the review and the review’s credibility characteristics (i.e., source credibility and rating credibility). To better understand how consumers’ perceptions of review helpfulness are affected by these factors, we investigate the moderating impact of credibility on the influence of review novelty on helpfulness. We find that source credibility and review novelty are substitutes in terms of their contribution to review helpfulness. On the other hand, rating credibility positively moderates the effect of a review’s novelty on its helpfulness and complements review novelty.
Recommended Citation
Ozdemir, Dicle Yagmur; Singh, Harpreet; and Sarkar, Sumit, "Credibility, Novelty and Helpfulness in Online Reviews" (2021). ICIS 2021 Proceedings. 20.
https://aisel.aisnet.org/icis2021/sharing_econ/sharing_econ/20
Credibility, Novelty and Helpfulness in Online Reviews
User-generated contents such as reviews and ratings are very important for online platforms. To better leverage such content, platforms enable users to vote on the helpfulness of reviews. The importance of helpful votes (received by a review) to the platforms, consumers, and reviewers, are substantive. Factors found to impact the helpfulness of a review include, among others, the novelty of the content in the review and the review’s credibility characteristics (i.e., source credibility and rating credibility). To better understand how consumers’ perceptions of review helpfulness are affected by these factors, we investigate the moderating impact of credibility on the influence of review novelty on helpfulness. We find that source credibility and review novelty are substitutes in terms of their contribution to review helpfulness. On the other hand, rating credibility positively moderates the effect of a review’s novelty on its helpfulness and complements review novelty.
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Comments
09-Crowds