Governance, Strategy, and Value of IS
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Paper Number
1258
Paper Type
Completed
Description
Big data analytics (BDA) has been proven to be a source for business value in organizations. Though the notion of capabilities is often used to explain business value realization, the process from BDA-related organizational investments into business value is not yet fully understood. To address this gap in research, we draw on an action design research approach to delineate this process by drawing on a real-world setting as well as the prevalent body of knowledge. As a result, we propose a process model including two sub-processes: (1) the BDA conversion process, which explains the steps between BDA-related investments to resources, and (2) the BDA synergy process, which delineates the step from a BDA capability towards business value realization. Via taking this holistic perspective, we go first steps towards a nascent design theory in BDA business value realization, providing a basis for future IS research.
Recommended Citation
Hirschlein, Nico and Dremel, Christian, "How to Realize Business Value through a Big Data Analytics Capability – Results from an Action Design Research Approach" (2021). ICIS 2021 Proceedings. 3.
https://aisel.aisnet.org/icis2021/governance/governance/3
How to Realize Business Value through a Big Data Analytics Capability – Results from an Action Design Research Approach
Big data analytics (BDA) has been proven to be a source for business value in organizations. Though the notion of capabilities is often used to explain business value realization, the process from BDA-related organizational investments into business value is not yet fully understood. To address this gap in research, we draw on an action design research approach to delineate this process by drawing on a real-world setting as well as the prevalent body of knowledge. As a result, we propose a process model including two sub-processes: (1) the BDA conversion process, which explains the steps between BDA-related investments to resources, and (2) the BDA synergy process, which delineates the step from a BDA capability towards business value realization. Via taking this holistic perspective, we go first steps towards a nascent design theory in BDA business value realization, providing a basis for future IS research.
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