Are You Ready for Digital Transformation? Digital Readiness Configurations and Business Value across Industries

Presenter Information

Dinh Khoi Nguyen, University of GroningenFollow
Thijs Broekhuizen, University of GroningenFollow
John Qi Dong, Trinity College DublinFollow
P.C. Verhoef, University of GroningenFollow

Paper Number

1768

Paper Type

short

Description

Given the strategic implications of digital transformation, firms’ digital readiness is an essential yet underutilized research line. Drawing on the theory of organizational readiness for change, we develop the construct of digital readiness. Past research neglects the role of industry on digital readiness. Following the prior IS studies on the industry effect, we argue that industries shape firms' technological needs and view digital readiness as configurations depending on these needs. Further, we investigate the performance impacts of various digital readiness configurations to address the inconclusive findings on the business value of digital transformation. Our study offers significant contributions to the IS literature on organizational readiness and digital transformation.

Comments

15-Innov

Recommended Citation

Nguyen, Dinh Khoi; Broekhuizen, Thijs; Dong, John Qi; and Verhoef, P.C., "Are You Ready for Digital Transformation? Digital Readiness Configurations and Business Value across Industries" (2021). ICIS 2021 Proceedings. 7.
https://aisel.aisnet.org/icis2021/dig_innov/dig_innov/7