AI in Business and Society
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Paper Number
1641
Paper Type
short
Description
Noting that the application of AI text generators on medical crowdfunding platforms is accompanied by narrative similarity, this study aims to investigate the impact of narrative similarity on medical crowdfunding performance. Drawing lessons from the concept of copycat brand literature, narrative similarity is classified as lexical similarity and semantic similarity. By analyzing a data set of 1,442 campaigns constructed from a leading medical crowdfunding platform, we reveal that lexical similarity is negatively associated with crowdfunding performance, while semantic similarity is positively related to crowdfunding performance. Moreover, the interaction effect between lexical similarity and semantic similarity shows that the negative impact of lexical similarity can be suppressed by incorporating semantic similarity. This study provides important theoretical and practical implications for both crowdfunding platform managers and crowdfunding fundraisers.
Recommended Citation
WANG, Xiaopan; Guo, Junpeng; Choi, Ben; and Wu, Yi, "Lexical Copy or Semantic Imitation? Exploring the Implications of the AI Text Generator on Medical Crowdfunding Performance" (2021). ICIS 2021 Proceedings. 4.
https://aisel.aisnet.org/icis2021/ai_business/ai_business/4
Lexical Copy or Semantic Imitation? Exploring the Implications of the AI Text Generator on Medical Crowdfunding Performance
Noting that the application of AI text generators on medical crowdfunding platforms is accompanied by narrative similarity, this study aims to investigate the impact of narrative similarity on medical crowdfunding performance. Drawing lessons from the concept of copycat brand literature, narrative similarity is classified as lexical similarity and semantic similarity. By analyzing a data set of 1,442 campaigns constructed from a leading medical crowdfunding platform, we reveal that lexical similarity is negatively associated with crowdfunding performance, while semantic similarity is positively related to crowdfunding performance. Moreover, the interaction effect between lexical similarity and semantic similarity shows that the negative impact of lexical similarity can be suppressed by incorporating semantic similarity. This study provides important theoretical and practical implications for both crowdfunding platform managers and crowdfunding fundraisers.
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