When It Takes Three to Tango in the Digital Transformation Age: Synergies between Digital Orientation, Change Commitment and Organizational Agility

Presenter Information

Dinh Khoi Nguyen, University of GroningenFollow
Thijs Broekhuizen, University of GroningenFollow
John Qi Dong, University of GroningenFollow
P.C. Verhoef, University of GroningenFollow

Paper Type

Short

Paper Number

1412

Description

Research is inconclusive about the drivers of digital transformation. Drawing on the awareness-motivation-capability (A–M–C) framework, this study proposes a framework of three key drivers: digital orientation, change commitment and organizational agility, which jointly and synergistically support digital transformation. Survey data from 235 Dutch firms support our theory and indicate that organizational agility can only have a positive influence on digital transformation when digital orientation and change commitment are present. This study extends our understanding of the drivers of digital transformation and challenges a sole focus on agility in past research.

Recommended Citation

Nguyen, Dinh Khoi; Broekhuizen, Thijs; Dong, John Qi; and Verhoef, P.C., "When It Takes Three to Tango in the Digital Transformation Age: Synergies between Digital Orientation, Change Commitment and Organizational Agility" (2020). ICIS 2020 Proceedings. 3.
https://aisel.aisnet.org/icis2020/digital_innovation/digital_innovation/3