Making Digital Inclusive: Blending Local and Global
Loading...
Paper Type
Short
Paper Number
1768
Description
We rely on socioanalytic theory to explore the relationship of the crowd’s inferred attributions to an initiator’s personality and crowdfunding performance. On the basis of videometric measuring of the perceived personality of project initiators in 673 reward-based crowdfunding campaigns, we provide empirical support for this coherence: crowds allocate resources guided by their judgements of an initiator’s extraversion, openness, agreeableness, conscientiousness, and emotional stability. Our work suggests that the crowds’ resource allocation behavior is guided by decision biases according to their perceptions of a person’s personality, rather than race or gender, which constrain or enable crowdfunding performance.
Recommended Citation
Rottler, Maren; Helmig, Bernd; and Ahrens, Jan-Philipp, "The Biased Crowd? Personality Perceptions in Crowdfunding" (2020). ICIS 2020 Proceedings. 2.
https://aisel.aisnet.org/icis2020/blendlocalglobal/blendlocalglobal/2
The Biased Crowd? Personality Perceptions in Crowdfunding
We rely on socioanalytic theory to explore the relationship of the crowd’s inferred attributions to an initiator’s personality and crowdfunding performance. On the basis of videometric measuring of the perceived personality of project initiators in 673 reward-based crowdfunding campaigns, we provide empirical support for this coherence: crowds allocate resources guided by their judgements of an initiator’s extraversion, openness, agreeableness, conscientiousness, and emotional stability. Our work suggests that the crowds’ resource allocation behavior is guided by decision biases according to their perceptions of a person’s personality, rather than race or gender, which constrain or enable crowdfunding performance.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
1-Inclusion