Paper ID
2266
Description
This paper presents a grounded theory approach to develop a comprehensive model for positioning strategies for the digital transformation. The result with four distinct scenarios based on an analogy with project management is informed by current literature and empirical data including interviews, focus groups and a workshop. The model contributes to the understanding of strategy alignment in transformative situations, and both has a structural component but also addresses contextual factors as well as implications for strategic processes. These results can be used by researchers as a categorization framework for research on digital transformation and its outcomes based on the positioning and richer understanding of contextual factors, but also very directly by practitioners looking for templates on how to design strategic processes and alignment.
Recommended Citation
Krumay, Barbara; Rueckel, David; and Koch, Stefan, "Model for Strategic Positioning in Transformative Situations" (2019). ICIS 2019 Proceedings. 19.
https://aisel.aisnet.org/icis2019/governance_is/governance_is/19
Model for Strategic Positioning in Transformative Situations
This paper presents a grounded theory approach to develop a comprehensive model for positioning strategies for the digital transformation. The result with four distinct scenarios based on an analogy with project management is informed by current literature and empirical data including interviews, focus groups and a workshop. The model contributes to the understanding of strategy alignment in transformative situations, and both has a structural component but also addresses contextual factors as well as implications for strategic processes. These results can be used by researchers as a categorization framework for research on digital transformation and its outcomes based on the positioning and richer understanding of contextual factors, but also very directly by practitioners looking for templates on how to design strategic processes and alignment.