Paper ID
1955
Paper Type
short
Description
Switching between IS services or applications (IS switching) is an important post-adoption-related phenomenon. This is especially the case for social media platforms where alternative services are inexpensive and a few clicks away. However, we have a limited understanding of the behaviors and processes associated with IS switching. To address this gap, this research-in-progress examines the IS switching process within a social media platform ecosystem. We conduct a grounded theory study over two years in a not-for-profit organization that adopted three social media technologies in the past five years, in order to digitalize its member interactions. Our study focuses on the different roles of users within the IS switching process. Based on our preliminary data analysis, our research-in-progress contributes to the extant literature by identifying user switching profiles and two categories of switching behaviors across and within social media applications, namely application switching and profile switching.
Recommended Citation
Rahrovani, Yasser and Addas, Shamel, "Understanding the Process of IS Switching in the Social Media Context" (2019). ICIS 2019 Proceedings. 6.
https://aisel.aisnet.org/icis2019/crowds_social/crowds_social/6
Understanding the Process of IS Switching in the Social Media Context
Switching between IS services or applications (IS switching) is an important post-adoption-related phenomenon. This is especially the case for social media platforms where alternative services are inexpensive and a few clicks away. However, we have a limited understanding of the behaviors and processes associated with IS switching. To address this gap, this research-in-progress examines the IS switching process within a social media platform ecosystem. We conduct a grounded theory study over two years in a not-for-profit organization that adopted three social media technologies in the past five years, in order to digitalize its member interactions. Our study focuses on the different roles of users within the IS switching process. Based on our preliminary data analysis, our research-in-progress contributes to the extant literature by identifying user switching profiles and two categories of switching behaviors across and within social media applications, namely application switching and profile switching.