Description
Social media platforms have recently experienced a rapid growth because of the integration of user-generated content (UGC) with the current proliferation of reciprocal social links among users. Although many studies have analyzed how UGC and reciprocal so
Recommended Citation
Song, Tingting, "Is Reciprocity Always Beneficial? An Empirical Analysis of Reciprocal Behaviors and Content Contribution" (2018). ICIS 2018 Proceedings. 6.
https://aisel.aisnet.org/icis2018/social/Presentations/6
Is Reciprocity Always Beneficial? An Empirical Analysis of Reciprocal Behaviors and Content Contribution
Social media platforms have recently experienced a rapid growth because of the integration of user-generated content (UGC) with the current proliferation of reciprocal social links among users. Although many studies have analyzed how UGC and reciprocal so