Description
Product sampling, traditionally being administered in physical stores, has expanded to e-commerce sites and online platforms that connect brands to consumers. These online platforms use free product sampling to stimulate the generation of user-generated r
Recommended Citation
Mo, Jiahui and Li, Zhuoxin (Allen), "Is Product Sampling Good for Brands™ Online Word of Mouth?" (2018). ICIS 2018 Proceedings. 17.
https://aisel.aisnet.org/icis2018/social/Presentations/17
Is Product Sampling Good for Brands™ Online Word of Mouth?
Product sampling, traditionally being administered in physical stores, has expanded to e-commerce sites and online platforms that connect brands to consumers. These online platforms use free product sampling to stimulate the generation of user-generated r