Description
Social robots are increasingly employed in service contexts such as healthcare, entertainment, and accommodation. Firms invest in social robots to improve their brand perception. Branding effects of social robots have received little attention in the lite
Recommended Citation
Blut, Markus; Wünderlich, Nancy; and Brock, Christian, "Innovative Technologies in Branded-Service Encounters: How Robot Characteristics Affect Brand Trust and Experience" (2018). ICIS 2018 Proceedings. 9.
https://aisel.aisnet.org/icis2018/service/Presentations/9
Innovative Technologies in Branded-Service Encounters: How Robot Characteristics Affect Brand Trust and Experience
Social robots are increasingly employed in service contexts such as healthcare, entertainment, and accommodation. Firms invest in social robots to improve their brand perception. Branding effects of social robots have received little attention in the lite