Start Date

13-12-2018 12:00 AM

Description

While past studies have acknowledged that both tangible and intangible features reside in all goods and services, a persistent challenge for online service retailing resides in the difficultly of portraying services online due to the latter™s abstract nat

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Dec 13th, 12:00 AM

Tangiblizing Your Service: The Role of Visual Cues in Online Group Buying

While past studies have acknowledged that both tangible and intangible features reside in all goods and services, a persistent challenge for online service retailing resides in the difficultly of portraying services online due to the latter™s abstract nat