Description
While past studies have acknowledged that both tangible and intangible features reside in all goods and services, a persistent challenge for online service retailing resides in the difficultly of portraying services online due to the latter™s abstract nat
Recommended Citation
Li, Yijing; Lim, Eric; Liu, Yong; and Tan, Chee-Wee, "Tangiblizing Your Service: The Role of Visual Cues in Online Group Buying" (2018). ICIS 2018 Proceedings. 8.
https://aisel.aisnet.org/icis2018/hcri/Presentations/8
Tangiblizing Your Service: The Role of Visual Cues in Online Group Buying
While past studies have acknowledged that both tangible and intangible features reside in all goods and services, a persistent challenge for online service retailing resides in the difficultly of portraying services online due to the latter™s abstract nat