Start Date

13-12-2018 12:00 AM

Description

Online reviews are pervasive and important in the digital age. However, people may write reviews with different focuses of attention: directed toward themselves or toward future readers. The present paper examines how a focus on future review readers (pro

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Dec 13th, 12:00 AM

I or You: Whom Should Online Reviewers Direct Their Attention To, and When?

Online reviews are pervasive and important in the digital age. However, people may write reviews with different focuses of attention: directed toward themselves or toward future readers. The present paper examines how a focus on future review readers (pro