Description
Online reviews are pervasive and important in the digital age. However, people may write reviews with different focuses of attention: directed toward themselves or toward future readers. The present paper examines how a focus on future review readers (pro
Recommended Citation
Lei, Zhanfei; Yin, Dezhi; and Zhang, Han, "I or You: Whom Should Online Reviewers Direct Their Attention To, and When?" (2018). ICIS 2018 Proceedings. 10.
https://aisel.aisnet.org/icis2018/hcri/Presentations/10
I or You: Whom Should Online Reviewers Direct Their Attention To, and When?
Online reviews are pervasive and important in the digital age. However, people may write reviews with different focuses of attention: directed toward themselves or toward future readers. The present paper examines how a focus on future review readers (pro