Description
Sales volume is one of the major information source for decision making in online purchasing. Yet the credibility of this information is fundamentally undermined when businesses commit sales cheating, creating fake sales volume using fictitious transactio
Recommended Citation
Wang, Le; Mo, Jiahui; and Li, Beibei, "An Empirical Investigation of Sales Cheating Effect in E-commerce" (2018). ICIS 2018 Proceedings. 11.
https://aisel.aisnet.org/icis2018/economics/Presentations/11
An Empirical Investigation of Sales Cheating Effect in E-commerce
Sales volume is one of the major information source for decision making in online purchasing. Yet the credibility of this information is fundamentally undermined when businesses commit sales cheating, creating fake sales volume using fictitious transactio