Start Date

13-12-2018 12:00 AM

Description

Traditional marketing approaches that firms rely on to gain competitive advantages over each other are not much effective in the context of online retailing due to its unique characteristics. Consequently, this situation is pushing online retail platforms

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Dec 13th, 12:00 AM

Membership-Based Free Shipping Programs: A New Vehicle to Gain Competitive Advantage for Online Retailers?

Traditional marketing approaches that firms rely on to gain competitive advantages over each other are not much effective in the context of online retailing due to its unique characteristics. Consequently, this situation is pushing online retail platforms