Start Date

13-12-2018 12:00 AM

Description

Using a Google™s image analysis framework that is based on machine learning algorithms, this study investigated how diverse image components of advertisements designed for fashion products affect consumers™ search behaviors and purchase propensities in mo

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Dec 13th, 12:00 AM

Picture Perfect: An Image Mining of Advertising Content and Its Effects on Social Targeting

Using a Google™s image analysis framework that is based on machine learning algorithms, this study investigated how diverse image components of advertisements designed for fashion products affect consumers™ search behaviors and purchase propensities in mo