Description
The goal of digital nudging, a concept based on insights from behavioural economics, is to influence decision-making in digital choice environments. Information systems scholars increasingly see digital nudging as a promising research field, as do practit
Recommended Citation
Mirsch, Tobias; Lehrer, Christiane; and Jung, Reinhard, "Making Digital Nudging Applicable: The Digital Nudge Design Method" (2018). ICIS 2018 Proceedings. 5.
https://aisel.aisnet.org/icis2018/design/Presentations/5
Making Digital Nudging Applicable: The Digital Nudge Design Method
The goal of digital nudging, a concept based on insights from behavioural economics, is to influence decision-making in digital choice environments. Information systems scholars increasingly see digital nudging as a promising research field, as do practit
