Start Date

13-12-2018 12:00 AM

Description

Given the extended use of mobile smart devices, social media, and a multitude of in-car sensors, customers leave data trails as they make their habits and concerns constantly available. This development results in the availability of (big) data representi

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Dec 13th, 12:00 AM

Capabilities and Impediments to Leverage Customer Value from Data “ A Case Study from the Automotive Industry

Given the extended use of mobile smart devices, social media, and a multitude of in-car sensors, customers leave data trails as they make their habits and concerns constantly available. This development results in the availability of (big) data representi