Description
Given the extended use of mobile smart devices, social media, and a multitude of in-car sensors, customers leave data trails as they make their habits and concerns constantly available. This development results in the availability of (big) data representi
Recommended Citation
Tiefenbacher, Katja and Olbrich, Sebastian, "Capabilities and Impediments to Leverage Customer Value from Data “ A Case Study from the Automotive Industry" (2018). ICIS 2018 Proceedings. 5.
https://aisel.aisnet.org/icis2018/bridging/Presentations/5
Capabilities and Impediments to Leverage Customer Value from Data “ A Case Study from the Automotive Industry
Given the extended use of mobile smart devices, social media, and a multitude of in-car sensors, customers leave data trails as they make their habits and concerns constantly available. This development results in the availability of (big) data representi