Description
The understanding of digitized, connected products as platforms for service provision requires an explicit, service-oriented perspective on the multiple interaction channels through which customers experience value from the products. Such a perspective ha
Recommended Citation
Mikusz, Martin, "Channel Multiplicity in Digitized, Connected Products" (2018). ICIS 2018 Proceedings. 3.
https://aisel.aisnet.org/icis2018/bridging/Presentations/3
Channel Multiplicity in Digitized, Connected Products
The understanding of digitized, connected products as platforms for service provision requires an explicit, service-oriented perspective on the multiple interaction channels through which customers experience value from the products. Such a perspective ha