Description
Cross-border m-commerce has exploded on a worldly level in recent years, especially due to its portability, reachability, accessibility, localization, and identification. There is still immense room for growth, as few countries and companies that have ind
Recommended Citation
Cui, Yi; Mou, Jian; Liu, Yanping; and Kurcz, Kerry, "Understanding Cross-border M-commerce Acceptance: An Integration of Commitment-trust Theory and Trust Transfer Theory" (2018). ICIS 2018 Proceedings. 4.
https://aisel.aisnet.org/icis2018/behavior/Presentations/4
Understanding Cross-border M-commerce Acceptance: An Integration of Commitment-trust Theory and Trust Transfer Theory
Cross-border m-commerce has exploded on a worldly level in recent years, especially due to its portability, reachability, accessibility, localization, and identification. There is still immense room for growth, as few countries and companies that have ind