Description
To interest customers and drive redemption, social features are increasingly incorporated into digital coupon, such as cooperation or competition with others to acquire coupon. Besides, customers can easily evaluate their allocated coupon value based on t
Recommended Citation
Luo, Cheng and Zhou, Ya, "Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption" (2018). ICIS 2018 Proceedings. 12.
https://aisel.aisnet.org/icis2018/behavior/Presentations/12
Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption
To interest customers and drive redemption, social features are increasingly incorporated into digital coupon, such as cooperation or competition with others to acquire coupon. Besides, customers can easily evaluate their allocated coupon value based on t