Start Date

13-12-2018 12:00 AM

Description

To interest customers and drive redemption, social features are increasingly incorporated into digital coupon, such as cooperation or competition with others to acquire coupon. Besides, customers can easily evaluate their allocated coupon value based on t

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Dec 13th, 12:00 AM

Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption

To interest customers and drive redemption, social features are increasingly incorporated into digital coupon, such as cooperation or competition with others to acquire coupon. Besides, customers can easily evaluate their allocated coupon value based on t