Start Date
10-12-2017 12:00 AM
Description
To empirically evaluate the ambitious NeuroIS visions in this paper we asked the brain and its owner, using 10 psychophysiological NeuroIS instruments and traditional subjective assessments during the execution of Microsoft Excel tasks that took place within a realistic large-scale experimental setup. To simultaneously elicit perceptive, psychophysiological and if possible objective data, we chose a multi-method research approach. By strictly following the NeuroIS guidelines we found evidence that NeuroIS measures are more objective and that a combination of various NeuroIS tools increases validity – supporting the corresponding NeuroIS claims. In addition we found that worst performers had a much greater workload during their task performance compared to top performers, which was coherently measurable by every single NeuroIS indicator – supporting the NeuroIS claim of effective triangulation.
Recommended Citation
Buettner, Ricardo, "Asking both the User’s Brain and its Owner using Subjective and Objective Psychophysiological NeuroIS Instruments" (2017). ICIS 2017 Proceedings. 39.
https://aisel.aisnet.org/icis2017/HumanBehavior/Presentations/39
Asking both the User’s Brain and its Owner using Subjective and Objective Psychophysiological NeuroIS Instruments
To empirically evaluate the ambitious NeuroIS visions in this paper we asked the brain and its owner, using 10 psychophysiological NeuroIS instruments and traditional subjective assessments during the execution of Microsoft Excel tasks that took place within a realistic large-scale experimental setup. To simultaneously elicit perceptive, psychophysiological and if possible objective data, we chose a multi-method research approach. By strictly following the NeuroIS guidelines we found evidence that NeuroIS measures are more objective and that a combination of various NeuroIS tools increases validity – supporting the corresponding NeuroIS claims. In addition we found that worst performers had a much greater workload during their task performance compared to top performers, which was coherently measurable by every single NeuroIS indicator – supporting the NeuroIS claim of effective triangulation.