Start Date
10-12-2017 12:00 AM
Description
Rather than viewing television shows one episode at a time, many people now consume them back-to-back. While this is in itself a unique practice, it manifests in various forms, two of which seem to enjoy great popularity: ‘bingeing’ and ‘marathoning’. In this study, we explore their association with online television streaming services and scheduled television. Further, we examine whether these technologies play a role in people’s consumption decisions in terms of content quality, an issue, which has so far received no academic attention. This we believe is of great importance to both consumers and content providers. We analyze the relationship based on user-generated data extracted from Twitter. The findings reveal that individual viewers consume higher quality content while bingeing than while marathoning. We discuss the implications of our results for theory and practice.
Recommended Citation
Upreti, Bikesh Raj; Merikivi, Jani; Bragge, Johanna; and Malo, Pekka, "Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching" (2017). ICIS 2017 Proceedings. 31.
https://aisel.aisnet.org/icis2017/HumanBehavior/Presentations/31
Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching
Rather than viewing television shows one episode at a time, many people now consume them back-to-back. While this is in itself a unique practice, it manifests in various forms, two of which seem to enjoy great popularity: ‘bingeing’ and ‘marathoning’. In this study, we explore their association with online television streaming services and scheduled television. Further, we examine whether these technologies play a role in people’s consumption decisions in terms of content quality, an issue, which has so far received no academic attention. This we believe is of great importance to both consumers and content providers. We analyze the relationship based on user-generated data extracted from Twitter. The findings reveal that individual viewers consume higher quality content while bingeing than while marathoning. We discuss the implications of our results for theory and practice.