The Impact of Business Analytics Strategy on Social, Mobile, and Cloud Computing Adoption

Presenter Information

Abhijeet Ghoshal, University of Illinois, Champaign, IL, United States.Follow
Eric Larson, College of Business, University of Illinois Urbana Champaign, Champaign, IL, United States.Follow
Ramanath Subramanyam, University of Illinois at Urbana-Champaign, Champaign, United States.Follow
Michael Shaw, Business Administration, University of Illinois at Urbana and Champaign, Champaign,Follow

Location

Level 0, Open Space, Owen G. Glenn Building

Start Date

12-15-2014

Description

Information Technology is widely accepted as a catalyst for firms to develop new capabilities. Recently, technologies that can harness the potential of big data have gained traction among firms. Social, mobile, and cloud computing (SMC) technologies have been widely recognized as technologies to collect and use big data. We focus on adoption of these technologies in this research. We construct a model in which four proposed antecedents: internal demands, market demands, technological skills shortage and information security concerns, influence the adoption of SMC technologies. We develop a framework to classify firms based on their strategic objectives vis-à-vis use of business analytics which we call business analytics strategy (BAS). Different BAS profiles may influence differently the antecedents to adoption of SMC technologies.

Recommended Citation

Ghoshal, Abhijeet; Larson, Eric; Subramanyam, Ramanath; and Shaw, Michael, "The Impact of Business Analytics Strategy on Social, Mobile, and Cloud Computing Adoption" (2014). ICIS 2014 Proceedings. 30.
https://aisel.aisnet.org/icis2014/proceedings/ISStrategy/30