Start Date
12-16-2013
Description
"Planned behavior" is a widely-known paradigm used to predict individual behavior. Basing on a competing paradigm called “goal-directed automaticity”, research addressed the mutual support of both paradigms – thus the importance of habits for the continued usage. A versus between both paradigms – thus the inhibiting effect of habits on the adoption of a new system was thematized in 2012 by Polites and Karahanna. Within this research, both concepts are brought face to face by examining the results of an empirical survey of 378 County employees who were separated into adopter and non-adopter groups. Given this opposing behavioral outcome, the moderating effect of habit on the relationship between affect/cognition and intention was examined by means of a group-based regression approach. The results show opposing patterns for both groups which holds the implication that the directional impact of habit strength on this relationship is likewise opposing.
Recommended Citation
Krönung, Julia; Eckhardt, Andreas; and Bernius, Steffen, "Planned Behavior versus Goal-directed Automaticity – The Impact of Attitude and General Habit on Adoption and Non-adoption" (2013). ICIS 2013 Proceedings. 8.
https://aisel.aisnet.org/icis2013/proceedings/HumanBehavior/8
Planned Behavior versus Goal-directed Automaticity – The Impact of Attitude and General Habit on Adoption and Non-adoption
"Planned behavior" is a widely-known paradigm used to predict individual behavior. Basing on a competing paradigm called “goal-directed automaticity”, research addressed the mutual support of both paradigms – thus the importance of habits for the continued usage. A versus between both paradigms – thus the inhibiting effect of habits on the adoption of a new system was thematized in 2012 by Polites and Karahanna. Within this research, both concepts are brought face to face by examining the results of an empirical survey of 378 County employees who were separated into adopter and non-adopter groups. Given this opposing behavioral outcome, the moderating effect of habit on the relationship between affect/cognition and intention was examined by means of a group-based regression approach. The results show opposing patterns for both groups which holds the implication that the directional impact of habit strength on this relationship is likewise opposing.