Start Date

14-12-2012 12:00 AM

Description

Whether, when, and how do small firms innovate with IT? To address this question, we apply the concept of mindful innovation to a case study of a small independent restaurant that adopted, implemented, and used OpenTable, an online reservation system. Combining first-hand experience, interviews, and observation, we present a live adventure this restaurant undertook with OpenTable, from making sense of the innovation, trying it out, implementing it, realizing the benefits and dealing with the limitations, all the way to abandoning it in the end. This restaurant's innovation journey has allowed us to assess the applicability of the mindfulness concept, disambiguate the concept's implications to small firms, and articulate the concept in a small-firm setting, advancing toward a theory of mindful innovation with IT for small firms.

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Dec 14th, 12:00 AM

Innovating Mindfully with OpenTable: A Restaurant’s Experience

Whether, when, and how do small firms innovate with IT? To address this question, we apply the concept of mindful innovation to a case study of a small independent restaurant that adopted, implemented, and used OpenTable, an online reservation system. Combining first-hand experience, interviews, and observation, we present a live adventure this restaurant undertook with OpenTable, from making sense of the innovation, trying it out, implementing it, realizing the benefits and dealing with the limitations, all the way to abandoning it in the end. This restaurant's innovation journey has allowed us to assess the applicability of the mindfulness concept, disambiguate the concept's implications to small firms, and articulate the concept in a small-firm setting, advancing toward a theory of mindful innovation with IT for small firms.