Abstract

This study examines how reverse logistics shapes recycling intentions by proposing a theoretical framework grounded in the TRLI-SOR model. The framework characterizes the reverse logistics information environment through four core antecedents: information authority, information conflict, information overload, and information complexity. Perceived uncertainty is specified as the central mediating mechanism, and worry is incorporated as the key emotional response. The findings indicate that, during the information dissemination process, information authority, conflict, and overload significantly affect perceived uncertainty, while information complexity has a minimal effect on perceived unpredictability. Additionally, the study highlights the chain mediation role of perceived uncertainty, worry emotion, and trust motivation in shaping recycling intentions. Experimental results reveal that both positive and negative content from authoritative information sources significantly influence recycling intentions, with negative emotional content being particularly effective at enhancing these intentions. These insights are crucial for developing environmental behavior interventions, suggesting that emphasizing emotional orientation in information content can more effectively stimulate recycling intentions and promote sustainable production, consumption, and development in the circular economy.

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