Abstract
The emergence of market competition fear is a new social phenomenon due to technological innovations and is worth studying. This paper explored the causes of market competition fear as well as the effect of digital literacy and external information channels on it. Data was collected from China by offline survey, and empirical analysis was used for hypotheses testing. The result shows that some specific competences of digital literacy have a negative impact on market competition fear. On the other hand, diverse external information channels have a positive impact on market competition fear, while the information from official news media can weaken fear. These findings confirmed that market competition fear exists in digital transformation. This paper can help to understand market competition fear and have positive practical significance for the government.
Recommended Citation
Liang, Xiaobei; Zhang, Diyue; and Meng, Hu, "The Effect of Digital Literacy and External Information on Market Competition Fear: An Empirical Study on Fresh Food Consumption in China" (2021). ICEB 2021 Proceedings (Nanjing, China). 22.
https://aisel.aisnet.org/iceb2021/22