Abstract
The popularity of the Internet and e-business has led more people to online shopping, especially customer-to-customer (C2C) electronic commerce (e-commerce). However, C2C e-commerce faces challenges such as security, product and vendor trust, and more. One of the most important solutions to such problems is the use of decentralized and distributed technologies such as blockchain, which play an important role in identifying, verifying, and validating data, developing information security, and creating transparency and trust in a business. Therefore, this study uses a qualitative method to investigate the effect of blockchain on C2C e-commerce. After conducting the conceptual study, the experiences of experts in this field were used through semi-structured interviews. The data from the interviews were then coded and analyzed. Finally, 12 conceptual codes were extracted. Due to the high frequency of the transparency code, other concepts were studied around this axis and based on it. According to the results, strategies such as transparency, trust, and legal barriers were more important in using blockchain in C2C e-commerce, respectively.
Recommended Citation
Megerdichian, Nazeli; Abdolvand, Neda; and Harandi, Saeedeh Rajaee, "The Effect of Blockchain on Customer-To-Customer Electronic Commerce" (2021). ICEB 2021 Proceedings (Nanjing, China). 15.
https://aisel.aisnet.org/iceb2021/15