A Review System Based On Product Features In A Mobile Environment

Authors

Jaehyeon Ju, Korea Advanced Institute of Science and Technology, South KoreaFollow
Dongyeon Kim, Korea Advanced Institute of Science and Technology, South KoreaFollow
Kyuhong Park, Korea Advanced Institute of Science and Technology, South KoreaFollow
Yongjin Park, Korea Advanced Institute of Science and Technology, South KoreaFollow
Dong-Joo Lee, Hansung University, South KoreaFollow

Document Type

Work in Progress

Abstract

With the rapid growth of the mobile commerce, firms have been trying to get their online channels optimized for the mobile devices. However, many contents on online shopping sites are still focused on a desktop PC environment. Especially, consumer reviews are difficult to browse and grasp via a mobile device. Usually, it is not helpful to simply reduce the size of fonts or photos to fit to mobile devices without a fundamental transformation of the review presentation. In this study, we suggest a feature-based summarization process of consumer reviews in mobile environment. Further, we illustrate an implementation of the process by applying opinion mining techniques to product reviews crawled from a major shopping site in Korean. Finally, a plan for a controlled laboratory experiment is proposed to validate the effectiveness of the suggested review framework in this study.

Recommended Citation

Ju, Jaehyeon; Kim, Dongyeon; Park, Kyuhong; Park, Yongjin; and Lee, Dong-Joo, "A Review System Based On Product Features In A Mobile Environment" (2015). ICEB 2015 Proceedings (Hong Kong, SAR China). 9.
https://aisel.aisnet.org/iceb2015/9