Document Type
Work in Progress
Abstract
This study explores the dynamics of collaboration between travel agents and their suppliers in co-creating value for their customers. It examines the relationship among co-creation elements, service innovation, technology adoption and environmental change. Results indicate that all the above effects are significant.
Recommended Citation
Chen, Ja-Shen and Hui, Ang Chin, "A Proposed Model Of Business Co-Creation For Service Innovation" (2015). ICEB 2015 Proceedings (Hong Kong, SAR China). 12.
https://aisel.aisnet.org/iceb2015/12
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