The Effects of Blogs on Brand Attitude and Purchase Intention

Authors

Ja-Shen Chen, Yuan Ze University, TaiwanFollow
Russell K.H. Ching, California State University, Sacraento, USAFollow
Hsien Tung Tsai, Yuan Ze University, Taiwan
Yi Jean Kuo, Yuan Ze University, Taiwan

Document Type

Abstract

Recommended Citation

Chen, Ja-Shen; Ching, Russell K.H.; Tsai, Hsien Tung; and Kuo, Yi Jean, "The Effects of Blogs on Brand Attitude and Purchase Intention" (2008). ICEB 2008 Proceedings (Hawaii, Waikoloa, Big Island). 49.
https://aisel.aisnet.org/iceb2008/49