Who Are Loyal Customers in Online Games

Authors

Ching-I Teng, Chang Gung UniversityFollow
Li-Shia Huang, Fu-Jen Catholic UniversityFollow
Shih-Ping Jeng, Fu-Jen Catholic UniversityFollow
Yu-Jen Chou, Ming Chuan UniversityFollow
Ho-Hsin Hu, Chang Gung UniversityFollow

Corresponding Author

Ching-I Teng, Chang Gung University, chingit@mail.cgu.edu.tw

Document Type

Abstract

Recommended Citation

Teng, Ching-I; Huang, Li-Shia; Jeng, Shih-Ping; Chou, Yu-Jen; and Hu, Ho-Hsin, "Who Are Loyal Customers in Online Games" (2008). ICEB 2008 Proceedings (Hawaii, Waikoloa, Big Island). 48.
https://aisel.aisnet.org/iceb2008/48