Case Study – Global Business Communications, Mong Reththy, Ltd., Cambodia

Authors

Henry C. Co, College of Business, California State Polytechnic University, Pomona, U.S.AFollow
Gail R. Waters, College of Business Administration, alifornia State Polytechnic University, Pomona, U.S.A

Document Type

Article

Abstract

Mong Reththy is an agribusiness industrial group of companies headquartered in Phnom Penh, Cambodia with total revenue of approximately US$48 million from 9 divisions. The purpose of the project is to describe background of this company and the Camerica consulting group working with them. Further, to illustrate the index of the Mong Reththy website and examine the English language narrative used. The purposes of the website both locally and globally are examined and sample narrative for improvement is presented.

Recommended Citation

Co, Henry C. and Waters, Gail R., "Case Study – Global Business Communications, Mong Reththy, Ltd., Cambodia" (2003). ICEB 2003 Proceedings (Singapore). 102.
https://aisel.aisnet.org/iceb2003/102